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News

The Football Week
thefootballweek.com > 09/09/2026 > football-personal-branding

Do Footballers Need to Be Superstars to Build a Brand?

4+ day, 19+ hour ago   (997+ words) For decades, football’s commercial landscape appeared simple. The biggest players attracted the biggest brands. Global superstars dominated sponsorship portfolios, fronted global campaigns, and earned more off the pitch than on it. The assumption became entrenched: if you were not an…...

The Football Week
thefootballweek.com > 08/19/2026 > airline-sponsorship-football

Why Airlines Invest So Heavily in Football

3+ week, 4+ day ago   (914+ words) Few industries have embedded themselves into football as deeply and as consistently as airlines. From shirt sponsorships and stadium naming rights to global tournaments and club travel partnerships, aviation brands have used football as a primary vehicle for global expansion,…...