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- 20articles · 30d
- 23+ hour agolatest article
- Aug 19, 2026earliest in window
- 85%with images
- 362avg words
- Sports 19
- Sport 19
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- Economy, Business & Finance 1
- Finance 1
- Finance & Business 1
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News
Do Footballers Need to Be Superstars to Build a Brand?
4+ day, 19+ hour ago (997+ words) For decades, football’s commercial landscape appeared simple. The biggest players attracted the biggest brands. Global superstars dominated sponsorship portfolios, fronted global campaigns, and earned more off the pitch than on it. The assumption became entrenched: if you were not an…...
Why Airlines Invest So Heavily in Football
3+ week, 4+ day ago (914+ words) Few industries have embedded themselves into football as deeply and as consistently as airlines. From shirt sponsorships and stadium naming rights to global tournaments and club travel partnerships, aviation brands have used football as a primary vehicle for global expansion,…...