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News


thefootballweek.com > 09/09/2026 > football-personal-branding

Do Footballers Need to Be Superstars to Build a Brand?

5+ day, 42+ min ago   (997+ words) For decades, football’s commercial landscape appeared simple. The biggest players attracted the biggest brands. Global superstars dominated sponsorship portfolios, fronted global campaigns, and earned more off the pitch than on it. The assumption became entrenched: if you were not an…...


thefootballweek.com > 09/06/2026 > mls-discovery-list

MLS Discovery List Explained: The Casemiro Saga

1+ week, 21+ hour ago   (771+ words) In July 2026, Casemiro left Manchester United as a free agent and joined Lionel Messi at Inter Miami. It should have been a straightforward, feel-good signing. Instead, it triggered a formal MLS tampering investigation, a public war of words between two…...